Experiential Marketing to manage the commercialization of the Bahía-SanVicente tourist destination

Abstract

The present study pursued the objective of developing experiential marketing strategies to manage the commercialization of the Sucre-San Vicente tourist destination. It is a qualitative and quantitative investigation that contributed from the theoretical foundation, an analysis at the internet platform level to reactivate the commercialization of the tourist destination. The
analytical method allowed the development of criteria for the current situation of the hotel sector
based on the evaluation of the management carried out by the owners, managers, officials and
administrators of the hotel infrastructure. The sample was simple random, but it was decided
to take 100% of the hotel population where 21 infrastructures are represented by Bahia and 13 by San Vicente, verifying tourist activity through the virtual platform TripAdvisor whose results aimed to define the main strategies for Promoting hotel service activity under the existing
conditions of the Covid19 has brought with it effects on income from tourism concepts.