StrategicPlanning of the Engineering Works Construction Company No. 17

Abstract

The objective of this research is to design a strategic plan to improve the performance of the Engineering
Works Construction Company No. 17 in the face of the changing conditions imposed by the current
context. For its development, theoretical, empirical and technical methods were used, such as: interviews, surveys, prospective planning software, consultation with experts, the Delphi method and statistical methods. In the investigation, a strategic planning procedure was applied that allowed diagnosing the internal and external situation of the company, resulting in a predominance of
opportunities and a slight predominance of weaknesses, over threats and strengths respectively. For the formulation of strategies, the Internal - External Matrices and the SWOT were used, which propose to follow resistance and adaptive strategies respectively. Possible futures for the company and its
objectives were elaborated, as well as the Action Plan to facilitate the execution of the selected
strategies.