Strategy for managment of contents of Joven Club Holguín in social networks

Abstract

Content management has evolved towards the progressive integration of technologies to manage information and unstructured data. Hence, content management on social media must be strategically designed to guarantee exchange, feedback from potential audiences and generate opportunities for socialization and communication on these sites. The objective of this investigation is to design a strategy for the managment of contents of Joven Club Holguín in social media. Theoretical and empirical research methods were used such as the historical-logical, analysis and synthesis, induction-deduction, the documental analysis, the participant observation, the interviews and surveys. The strategy, based on the systemic approach, includes a system of actions that guides content generators in their profiles and institutional channels and contributes to gaining positioning, brand reputation and visibility, from a greater number of followers on the social networks.